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Lets Talk: Founder-led Marketing

💡How to make it work for you(r) brand Founders who actively participate in marketing can significantly increase engagement. Chris Walker, CEO of Pasetto, generates $10 million a year from his LinkedIn content and podcast. This primarily highlights the profound impact founder-led initiatives can have on revenue. You can tap into this too! We, Brif Africa on X, hosted an illuminating Spaces on X (formerly Twitter), with digital marketing consultant, Jesse B. Quagraine, on founder-led marketing.

J
Jacqueline Nganga
September 11, 20242 min read
Lets Talk: Founder-led Marketing
💡
How to make it work for you(r) brand

Founders who actively participate in marketing can significantly increase engagement. Chris Walker, CEO of Pasetto, generates $10 million a year from his LinkedIn content and podcast. This primarily highlights the profound impact founder-led initiatives can have on revenue. You can tap into this too!

We, Brif Africa on X, hosted an illuminating Spaces on X (formerly Twitter), with digital marketing consultant, Jesse B. Quagraine, on founder-led marketing. Missed this? We got you! Catch up and learn the secrets that lie in this game-changing approach. You might stumble onto the missing piece you(r brand) need to clinch that top spot.

Here’s a quick recap to get you started.

Founder-led marketing, by Jesse’s definition, is a marketing approach where the founder leads the way in connecting with audiences for the brand. As he put it clearly, marketing is all about appealing to the human psyche. 

Pros

  • Authenticity and passion. Founders are the first people to believe in their brand. This passion is very contagious 
  • Brand awareness. Building a strong online presence makes it easier for your target audience to discover you(r brand)
  • Credibility and trust. Putting a face to the brand authenticates it. Interactions with your audience foster rewarding connections
  • Strong product knowledge and a good understanding of the target market

 Tips and Tricks 

  • Master storytelling. People love a good story. Share yours, and what makes you stand out from the crowd 
  • Choose the right online networks, where your audience is on to be effective. Don't be a jack-of-all-trades in this regard. 
  • Build in public. Update your audience on the good, the bad, and the ugly. Sharing in real-time works the best. This cultivates genuine connections and trust in you(r brand)
  • Be intentional. Engage your audience directly through Q&As, AMEs, live interactions in the comments sections, etc

Stay away from:

  • Oversharing/not engaging with the community. Balance! 
  • Replacing your head of marketing. Collaborate! 

Want to know more with relatable examples on this? Tune in to our podcast on Spotify or X 

Never miss an interactive Space. 

Link with us at https://linktr.ee/brif.africa to keep the conversation going on these platforms

Looking forward to seeing you there!

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